Marketing & Marketing Management
About the Program
Houston Community College’s (HCC) industry-focused Marketing program provides student-centered, up-to-date courses for career readiness. The concepts, principles, and practical experience provided by the HCC Business Center of Excellence Marketing Program strive to meet the ever-changing and growing needs of the industry. Students interested in marketing can choose between two options: a certificate or degree. Marketing-related courses include; Principles of Marketing, International Marketing Management, e-Commerce Marketing, Principles of Retailing, Principles of Selling, Advertising and Sales Promotion, Marketing Research and Strategies, Consumer Behavior, and more.
Five programs in the Business Center of Excellence (COE) have been awarded accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). The accredited programs are Accounting, Business Administration, Business Technology, International Business, and Marketing.
HCC is the only public associate degree-granting institution in Houston that is accredited by ACBSP.
AWARD TYPES: Certificate Level 1, Associate of Applied Science
AREA OF STUDY: Business
Degrees and Certificates
Learn more about the Degrees and Certificates offered by this program by visiting the HCC Catalog.
View Degrees & Certificates by ProgramProgram Outcomes
Students will be able to:
Identify the marketing mix components in relation to market segmentation.
Explain the environmental factors which influence consumer and organization decision making process.
Outline a marketing plan. Identify the elements of the communication process between buyers and sellers in business.
Utilize marketing research techniques to implement competitive marketing decisions.
Program Information
General Requirements
The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing.
TSI testing is required prior to first enrollment for all AAS degrees and level II certificates.
Accreditation
The Marketing Program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a leading specialized business accreditation association committed to advancing excellence in business education worldwide. Our member institutions share the common belief that an excellent business education is defined by professors who are committed to teaching, students who come from a diversity of backgrounds, and courses that provide relevant skills for real-world opportunities.
Employment
There are 7,332 Market Research Analysts and Marketing Specialists employed. This number is expected to increase by 17.2% over the next four years.
- The estimated annual job openings is 474 jobs a year.
- Median Wages - $28.37 hourly, $59,000 annually
Online Program Restrictions
Some online programs may require up to 15% of their curriculum be taken in-person on one of HCC’s campuses. Please contact your advisor for more information about specific program requirements.
Language Option Restrictions
Some online programs require students to participate in foreign language courses as part of the program’s required curriculum. Please contact your advisor for more information about specific program requirements and available language options. If you would like to take courses in a language that is not offered online, you would have to do so on campus.
Elective Course Restrictions
Some online programs may have a limited number of elective options available, based on which of the designated electives are currently offered online. Please contact your advisor for more information about specific program requirements.
Required Course Restrictions
Some online programs may require students to participate in one or more campus-based courses as part of a given program’s required curriculum. Please contact your advisor for more information about specific program requirements.
Potential Course Restrictions
Some online courses may have face-to-face requirements for exams, laboratory sessions, and other activities. Please review your course syllabus to determine if your online course has an on-campus laboratory or examination requirement.
Hybrid Programs Restrictions
Hybrid programs allow students to take a mix of online and face-to-face courses. Hybrid programs offer 50% to 85% of their courses online and the remainder of the curriculum is taken in-person on one of HCC’s campuses. Please contact your advisor for more information about specific program requirements.
Language Option Restrictions
Some hybrid programs require students to participate in foreign language courses as part of the program’s required curriculum. Please contact your advisor for more information about specific program requirements and available language options. If you would like to take courses in a language that is not offered online, you would have to do so on campus.
Elective Course Restrictions
Some hybrid programs may have a limited number of elective options available, based on which of the designated electives are currently offered online. Please contact your advisor for more information about specific program requirements.
Required Course Restrictions
Hybrid programs require students to participate in campus-based courses as part of a given program’s required curriculum. Please contact your advisor for more information about specific program requirements.
Potential Course Restrictions
Some online courses may have face-to-face requirements for exams, laboratory sessions, and other activities. Please review your course syllabus to determine if your online course has an on-campus laboratory or examination requirement.
Marketable Skills
Learn more about the marketable skills—skills valued by employers that can be applied in variety of work settings—so you can communicate these to potential employers. Click on the relevant award title below to see descriptions of marketable skills for that area.
Marketing - Innovation & Enterprise Specialization, A.A.S.
Career Opportunities
Explore real-time labor market data on occupations you may pursue post-graduation, offering insight into career opportunities, potential earnings, and job demand in the Greater Houston region.
For more in-depth information about this career and other career pathways, visit Career Coach.
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May11
HCC received the accolade based on its industry-focused Marketing program that provides students with up-to-date courses for career readiness. The concepts, principles and practical experience provided by the program are designed to meet the ever-changing and growing needs of the industry.
Resources
Search for a Marketing Professor or request more information
Get in touch
Juan Crawford
Hours of Operation: Mon.- Fri. 8am - 5pm